95 Percent of Americans With Celiac Disease Go Undiagnosed
PARSIPPANY, N.J., Mar. 31, 2011 /NewsRelease/ - Celiac Disease is one of the most common genetic conditions in the world, but often goes undiagnosed. Approximately 95 percent of Americans with the disease go undiagnosed. Through this sponsorship, Cream of Rice will support and further the Foundation’s pursuit to provide a greater understanding of Celiac disease, gluten sensitivity, dietary compliance, future therapies, associated conditions and also the effect on family members.
Celiac Disease is one of the most common genetic conditions in the world, but often goes undiagnosed
B&G Foods, owner of Cream of Rice, a gluten-free American breakfast staple, announced a proper sponsorship of the Celiac Disease Foundation (CDF), a foundation that strives to promote awareness of Celiac Disease and develop a supportive community for patients, families and nurse practitioners.
“We have always supported the mission of the Celiac Disease Foundation, so getting into this sponsorship to formally recognize our support is a natural next step for us,” explained Jordan Greenberg, VP marketing for B&G Foods. “We realize that living with gluten sensitivities could make finding diet-friendly food options challenging, and we’re happy to team up with the CDF to bring awareness and choices to those who need it.”
“As the number of Americans with Coeliac disease and gluten allergies continues to rise, it’s crucial to offer easily accessible, affordable gluten-free food products to families searching for these types of options,” explained Elaine Monarch, Founder/Executive Director, Coeliac disease Foundation. “We are thrilled to add Cream of Rice to the roster of supporting partners and appear forward to giving more people a delicious, healthy, gluten free breakfast option.”
A family favorite available at grocery stores nationwide, Cream of Rice is, and has always been, gluten-free, and when prepared with water, Cream of Rice is a naturally fat free, cholesterol free and sodium free food. A hot delicious bowl of Cream of Rice also provides three essential minerals and vitamins, including iron.
While Cream of Rice is usually a recommended early food for infants and toddlers as it’s easy to digest, it is also enjoyed as a warm breakfast option, like a gluten-free thickening agent for soups and stews, like a baking substitute for rice flour, or like a dinner side dish instead of potatoes or polenta.
To explore Cream of Rice please visit http://www.creamofwheat.com/creamofwheat/rice. For additional information about the Celiac Disease Foundation, please visit www.celiac.org.
About B&G Foods
B&G Foods, Inc. (NYSE: BGS) and it is subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, shelf-stable foods over the United States, Canada and Puerto Rico. B&G Foods’ products include hot cereals, fruit spreads, canned meats and beans, spices, seasonings, hot sauces, wine vinegar, maple syrup, molasses, salad dressings, Mexican-style sauces, taco shells and kits, salsas, pickles, peppers and other specialty food products. B&G Foods competes within the retail grocery, food service, specialty, private label, club and mass merchandiser channels of distribution. Located in Parsippany, New Jersey, B&G Foods’ products are marketed under many recognized brands, including Ac’cent, B&G, B&M, Brer Rabbit, Cream of Rice, Cream of Wheat, Don Pepino, Emeril’s, Grandma’s Molasses, Joan of Arc, Las Palmas, Maple Grove Farms of Vermont, Ortega, Polaner, Red Devil, Regina, Sa-són, Sclafani, Trappey’s, Underwood, Vermont Maid and Wright’s.
About Coeliac disease Foundation
Celiac Disease Foundation (CDF) represents the needs and concerns from the Celiac community and those not yet been diagnosed. CDF has built a community of patients, families, allied healthcare professionals and the food industry who continue to work together to improve the caliber of life for people with Celiac disease and gluten sensitivity. CDF is really a founding member of the American Coeliac disease Alliance (ACDA) and is actively associated with the National Institutes of Health (NIH), NIH Coeliac disease Awareness Program, National Digestive Diseases Information Clearinghouse and the Food & Drug Administration (FDA).
Contacts
Allison & Partners
Shae Sneed, 646-428-0626
b&gfoods@allisonpr.com
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