Diet Plan Allows You To Order Takeout Pizza

NEW YORK, Mar. 3, 2011 /NewsRelease/ - The No-Diet Weight loss program is the first prescriptive weight-loss plan that lets readers get your meals at Burger King, McDonald’s, Dunkin’ Donuts and Olive Garden-and still remove 10, 20, even 30 pounds or more. Imagine a diet plan that allows you to order takeout pizza, create a box of macaroni & cheese, even reach into the freezer section for ice cream-and never worry about gaining weight or going hungry.

Drop unwanted pounds the ‘Eat This, Not That!

David Zinczenko and Matt Goulding, the authors of the “Eat This, Not That!” brand, announced today the publication of The Eat This, Not That! No-Diet Diet (Rodale; Paperback, $21.99), a nutrition and weight-loss plan in line with the principles of the New York Times bestselling number of food-swap guides. The No-Diet Diet is a comprehensive day-by-day, meal-by-meal eating plan that lets readers eat what they want, when they want, and still lose weight, build muscle, boost their energy level, enjoy better sex and live a longer and happier life – without ever feeling hungry or deprived.

“Millions of individuals have discovered how easy it is to drop unwanted pounds the ‘Eat This, Not That!’ way,” said Zinczenko, co-author from the popular series that currently has a lot more than seven million copies in print. “The No-Diet Diet isn’t about restricting calories, eliminating the things you love or going hungry. Instead, it’s about creating balanced meals using all your favorite fast foods, supermarket products, and restaurant fare. Simply put, it’s the world’s easiest weight-loss plan.”

The Eat This, Not too! No-Diet Diet arms readers using the information they need to make smarter choices all day long.

For example:

• At IHOP, one omelet on the menu is literally an ideal breakfast – the best calorie-burning start the day. But ordering the wrong one once a week could cost you a person 9 pounds of flab this year alone.
• At McDonald’s, choosing the right sandwich for lunch (instead of chicken breast strips) saves a lot more than 400 calories. Give a side salad to produce the ultimate weight-loss lunch. (Do this just twice a week and shed 11 pounds this season – eating junk food!).
• At California Pizza Kitchen, one chicken dish provides all the nutrients needed for a perfect fat-burning dinner – but picking the incorrect one will cost a diner 900 extra calories, and supply fewer vitamins and minerals.

In addition to thousands of food swaps, readers will discover which foods carry hidden things that put them at risk for obesity, which restaurants and frozen foods secretly sabotage their waistline, and how to keep their freezer stocked with fat-melting indulgences.

Additional highlights include:

ETNT Testimonials: Daniel Starn of Millville, NJ, lost 65 pounds in just 15 months – and has kept it off for 2 years. Raul Guerrero of La lost 175 pounds in under a year and brought his skyrocketing blood pressure level under control. Readers will meet just some of the an incredible number of Americans who’ve already dropped unwanted pounds the Eat This, Not That! way and discover their easy-to-use secrets.
Sweat This, Not too!: Learn how to turbocharge the effects of The No-Diet Diet with a complete workout that you can now do – and get the lowdown on some common workouts to avoid.
Choose The Right Weapons: Become equipped with the secrets of The No-Diet Diet Snack Matrix and learn to quickly whip up the most delicious, nutritious bites ever designed. .
Know Thy Enemies: What exactly is diabetes? What causes cardiovascular disease? What is high blood pressure anyways? A quick overview of the greatest health risks and, and how the No-Diet Diet can help readers to overcome them.
PLUS: Readers could make the most of The Eat This, Not too! No-Diet Diet with a 24/7 support system which includes everything from a premium online weight-loss tool providing you with a round-the-clock weight-loss coach to a free, daily newsletter that delivers the very best diet tips and tricks via email every morning to a dedicated Eat This, Not That! web site complete with videos, blogs and lots of articles offering swaps and picks for each type of food in the world to smart phone apps. Visit www.EatThis.com to learn more.

EAT THIS, NOT THAT!

The popular “Eat This, Not That!” brand, which was created by Men’s Health Editor-in-Chief David Zinczenko with Matt Goulding, identifies processed foods in fast-food chains, restaurant chains and grocery stores and offers healthier alternatives. It currently has a lot more than 7.5 million books in print nationwide with 11 installments, a stand-alone website (www.eatthis.com) and multiple iPhone applications. Eat This, Not That! is a regularly-branded series on The Today Show, continues to be featured as an hour-long segment on The Oprah Winfrey Show, and it has become one of the most popular blogs in Yahoo! history.

Eat This, Not That! No-Diet Diet

David Zinczenko with Matt Goulding

Pub date: March 1, 2011

ISBN: 978-1-60961-249-8

Paperback/$21.99

Contacts
RodaleAgnes Hansdorfer, Asst. Director of PR
212-297-1505, Agnes.Hansdorfer@Rodale.com

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